Erick Liemarga

Leveraged extensive background in product management and strategic planning to provide tailored advice and redefine business models and workflows.

Achieved high client satisfaction and impactful service, validated by repeat engagements across various SMEs.

Reinvigorated the Office of Strategy Management, improving OKR achievement by 10%, demonstrating strategic leadership and alignment with corporate goals.

Enhanced 2023 budget efficiency by reducing overhead costs by 10% and increasing resource utilization by over 50%, totaling annual savings of Rp 1 Billion+.

Led the integration of AI technologies across Content and SEO departments, boosting productivity by 70% and increasing content engagement metrics by 30%.

Directed a team of 20+ in product development, improving problem framing and solution development, resulting in a 15% increase in product engagement and customer satisfaction.

Improved team morale, increasing employee happiness indexes from 40% to 78% within 6 months through strategic leadership and organizational changes.

Implemented a product mindset and OKR framework among the managerial team, enhancing cross-departmental collaboration and project delivery outcomes by 25%.

Orchestrated a complete application revamp in just 2 months, leading to the acquisition of over 20 SME members and securing 3 high-value customers.

Initiated and managed a successful pilot project in 2 districts, enhancing SME financial reporting and loan funding solutions, impacting over 100 local businesses.

Spearheaded the monetization of the CIAYO Comics app, employing research-based psychological approaches to enhance revenue streams while minimizing user loss.

Achieved a 120% improvement in app stability and performance by leading a shift to Agile methodology, which resulted in an 80% productivity increase.

Led company pivot initiatives from Virtual Social Media to Intellectual Property Management and Online Publishing, maintaining pre-pivot asset and resource utilization at 46% from 50% of the target post-pivot.

Drove the pivot project delivering a new business and product within three months in 2017, maintaining over 80% user satisfaction post-launch.

Managed Product Management functions, driving optimal solutions through 100+ user research sessions and launching over 30 new features and improvements.

Oversaw technology operations and strategic initiatives during leadership transition, maintaining critical system performance and team productivity.

Contributed to the initial phases of app monetization strategies, laying groundwork for future revenue growth.

Led the launch of the company’s core product, the Booking Engine, within one year, overseeing design, testing, and quality assurance processes.